PrM.Mix History

Show minor edits - Show changes to output

January 06, 2016, at 10:06 AM by 178.26.129.153 -
Added lines 22-23:
Also an issue is to use a low price to penetrate the market or to select very high prices as long no/few competitors are there.
Also for some must-have-products a premium price can be selected.
January 06, 2016, at 07:01 AM by 178.26.129.153 -
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Here two ways to the customer are possible

* Direct: The product is delivered directly to the customer (e.g. online shop)
* Indirect: Between the customer and you a distributor is in between (e.g. shops in the city).

Both ways can be also used in parallel and depends also on the kind of product and customer. For example a product which is very special it is better to has the direct contact to the customer. For products like food distributors are a good way.
>>comment<<
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!!! 7C
to:
!!! 7C
>><<
January 06, 2016, at 06:55 AM by 178.26.129.153 -
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The price depends if the product is a technology leading product or if it is a standardized or low quality product. A high price is possible for technology/quality leading product. A low price is needed for a product which has no really USPs compared to other products.
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The standard techniques of promotion are
* advertisement
* fair trade
* sponsoring
* internet presentation
* events
January 06, 2016, at 03:24 AM by 178.26.129.153 -
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For the different phases the marketing mix must be adjusted to react on the different situation.
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The beginning is the product innovation. A new product is introduced. After the product innovation the product can be developed further leading to a product differentiation. By introducing different variants the product can be adjusted to the needs of the market.
January 06, 2016, at 03:04 AM by 178.26.129.153 -
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|| !Figure || !Introduction || !Growth || !Maturity || !Saturation || !Decline
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||! Figure ||! Introduction ||! Growth ||! Maturity ||! Saturation ||! Decline
January 06, 2016, at 03:04 AM by 178.26.129.153 -
Changed line 11 from:
|| ! Figure || ! Introduction || ! Growth || ! Maturity || ! Saturation || ! Decline
to:
|| !Figure || !Introduction || !Growth || !Maturity || !Saturation || !Decline
January 06, 2016, at 03:03 AM by 178.26.129.153 -
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In the marketing four (or more) topics are important.
to:
In reality the product life cycle can be very different. It depends on various factors.

Only as short overview the different phases can be separated by following indicators:

|| border=1
|| ! Figure || ! Introduction || ! Growth || ! Maturity || ! Saturation || ! Decline
|| Sales || Low || High || High || High || Low
|| Sales rate || High || High || Low || Decreasing || Decreasing

January 06, 2016, at 02:51 AM by 178.26.129.153 -
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Attach:plz.png
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%center% %width=600px% Attach:plz.png
January 06, 2016, at 02:50 AM by 178.26.129.153 -
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After a product is introduced into the market it runs through several phases so called product life cycle. An idealized product life cycle can look as given in the next plot.

Attach:plz.png

January 03, 2016, at 03:21 AM by 178.26.129.153 -
Added lines 1-16:
!! Marketing Mix or 4P
In the marketing four (or more) topics are important.

!!!Product

!!!Price

!!!Promotion

!!!Place

!! Other models

!!! 4C

!!! 7C